GF is now trendy. Love it.
The trendy part is sort of a double edge sword. Yes, its awesome for more people to know about what gluten is, but its not ok if people think its just a diet and treat it like something you can go on and off. Maybe we need Elmo to come down with Celiac Disease. Then Cookie Monster could explain why cookies are now "sometimes foods" for him, but that diabetics always have to be careful about cookies and Elmo could explain why cookies are no-no foods, unless they are made with special flours and with special rules.